October 21, 2025

Designing Effective QR Codes: Tips and Best Practices

Design Principles

While QR codes need to be scannable, they can also be beautiful. Balance functionality with aesthetics.

Color Choices

Use high contrast colors. Dark QR codes on light backgrounds work best. Avoid similar colors that reduce scanability.

Logo Integration

Add your logo to the center of QR codes to enhance brand recognition. Ensure the logo doesn’t interfere with scanning.

Shape Customization

Customize the shape of QR code elements while maintaining scannability. Rounded corners and unique patterns can make codes more attractive.

Size Considerations

Make QR codes large enough to scan easily. Minimum size should be 2cm x 2cm for print materials.

Testing is Essential

Always test your designed QR codes across different devices and lighting conditions before finalizing.